Meet the Team

Hello From Your Biggest Fans

HR is our favorite topic.  → Client outcomes are how we measure our success. → Excellence is in our DNA.

Meet our team of passionate HCM experts with more than 70 years’ combined experience. We can’t wait to work with you!

Brian Fieser


Dr. Brian Fieser is a consulting psychologist and Managing Partner at Blue Crab Consulting. Throughout his career and leadership in Human Capital Management (HCM) strategy and software, he has engaged most effectively on driving outcomes that align strategic intent, business process, and software capabilities.

Brian previously served as co-founder and President/CEO of 3D Results, a boutique consultancy serving SuccessFactors/SAP HCM customers. Upon the acquisition of 3D Results by Rizing, Brian served as HCM President of North America, leading the largest dedicated and certified consultancy in the SAP/SuccessFactors global ecosystem. Brian also serves as a non-profit board member, investor, and advisor to technology enabled professional service start-ups and was a faculty member at Loyola University Chicago.

Brian currently resides in Oak Park, IL, a near suburb of Chicago.

Hendrik Fischer

Managing Partner

Hendrik Fischer is a Managing Partner at Blue Crab Consulting. He is responsible for leading the strategic growth and daily operations of the firm. Hendrik has more than 20 years of global management experience in various high-tech and SaaS industries. His diverse leadership background makes him a successful executive in operations, global sales, and go-to-market positions. 

Prior to this role at BCC, Hendrik was the EVP of Sales and Marketing for 3D Results, a premier boutique in HR consulting and SAP SuccessFactors implementation services. After the acquisition of 3D Results by Rizing, he served as the EVP of Sales for North America. Previously, he has also served as General Manager for Bell and Howell International, leading all global business activities. Hendrik holds an MS in Electrical Engineering from the RWTH in Aachen, Germany and an MBA from TUM in Munich, Germany. 

Hendrik currently resides in Chapel Hill, North Carolina.

Danny McGuinness

Chief Technology Officer

Danny McGuinness is an engaging, results-driven professional with 30 years of comprehensive experience executing successful business transformation and enterprise technology solutions for global organizations.  As the Chief Technology Officer for Blue Crab Consulting, Danny leads the organization’s technology strategy, cybersecurity programs, and dev-ops team.

Danny’s experience integrating complex enterprise system environments, and his ability to influence diverse, cross-functional teams helps Blue Crab customers meet business objectives and realize the value of the AI technology investment.  

Danny currently resides in Chicago, IL.

Michele Hula-Miller

Sales Director

Michele Hula-Miller is an experienced Human Capital Professional with a passion of helping multinational companies in a variety of industry sectors. She is well-versed in the coordination and management of global solutions, forging client partnerships, and developing and leading top sales teams. For twenty-five years, she has been a trusted advisor, engaging with business leaders through collaborative discussions creating solutions and strategies benefiting her clients’ specific objectives.

For a little over a decade, Michele has worked in various sales roles at top SAP SuccessFactors professional services firms, where she led the North American Enterprise Sales and Account Management teams. Prior to her transition of selling professional and consultative services, Michele sold software at SAP SuccessFactors, Yahoo, Hotjobs and Resumix.

Michele currently resides in Naperville, IL.

Adam Donaldson-Lee


Adam Donaldson-Lee brings over 25 years of HR systems management, HR Practitioner, SaaS consulting and implementation, process improvement, and executive leadership experience to his role at Blue Crab Consulting. As Director of Professional Services, Adam is responsible for the successful delivery of our implementation projects. He has expertise in holistic talent management strategies, from hire to retire, with a specialized focus on talent strategy, employee performance, career development, and succession planning. Adam is passionate about helping clients streamline processes and achieve business outcomes while improving the overall talent experience.

Prior to BCC, Adam held titles such as Associate Director at Accenture and Senior Vice President at Rizing, a premier global SAP SuccessFactors professional services firm. With proven results that span the globe and cut across nearly every industry, Adam has managed dozens of complex, multi-million dollar, multi-module, and multi-language SAP SuccessFactors projects, deploying systems that serve over 500,000 end-users.

Adam resides in Denver, Colorado.

Lori Marra


As Practice Director, Lori Marra focuses on designing and optimizing solutions for business application and processes for Blue Crab Consulting clients. Over more than two decades, she has honed her ability to drive HR business transformation through process re-engineering and HR software solutions. Lori has years of functional and technical HR-focused experience including core systems, talent acquisition and onboarding, learning, time and attendance, analytics and insights, and labor relations. 

Lori has managed and implemented multiple HR and business applications, as both a client and a partner, for solutions including Oracle, Lawson, SAP SuccessFactors, and Taleo. Her experience spans countless industries, including retail, financial services, hospitality, semiconductor, insurance, utilities, telecommunications, education, and counterterrorism. 

Lori currently resides in Scottsdale, Arizona.

Sally Elstad


Sally Elstad is responsible for leading BCC’s strategic change management offerings designed to guide clients through the people side of transformation. She works with a range of clients across various industries helping build insights into workforce capabilities and driving digital transformation. As an organizational psychologist, she is energized about bringing principles of psychology to change initiatives helping client’s realize business outcomes. 

Prior to joining BCC, Sally held a variety of roles in HR, organizational development, professional services, and business operations.  During her time at two SAP SuccessFactors professional services consultancies, Sally led the change management and digital adoption offerings, managed the internal operations and consultant enablement functions, orchestrated M&A integration activities, directed the HCM incubation team bringing new and complementary solutions to the portfolio, and managed workforce optimization and strategic initiatives.

Sally currently resides in Prior Lake, Minnesota.

Let us put our expertise, knowledge, and high standards to work for you. Check out Services or Sign Up for a Demo to get started!